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ANNI LU

Handmade pieces with a playful twist. ANNI LU was founded by Helle Poulsen, inspired by her mother Anni and daughter Luella. Every stone, bead and gold-plated detail is threaded by artisans, infusing sunny energy and beach vibes into your wardrobe all year round.

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About Anni Lu

Creative Director and Designer Helle Vestergaard Poulsen founded Anni Lu in Copenhagen in 2013. Using 18 carat gold-plated sterling silver, sparkling crystals, pearls and semiprecious stones, the brand made a name for itself–the jewelry is worn by celebrities, members of royal families, and fashion gurus.

Delicate forms and bright colours come together in playful creations. Anni Lu’s characteristic pieces are eye-catching pieces for any occasion!

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