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Orders from 19.11.2025 returnable until 15.01.2026

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ANNI LU

This Danish brand is a true love affair for anyone who adores playful, colourful designs and a joyful spirit.
Its collections feature vibrant bracelets, delicate necklaces, pearl earrings and statement rings crafted from brass or 925 sterling silver.
Many pieces are plated with a thick layer of 18-karat gold and finished with an anti-tarnish e-coating – for long-lasting shine and sunny vibes in every jewellery box.

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About Anni Lu

Creative Director and Designer Helle Vestergaard Poulsen founded Anni Lu in Copenhagen in 2013. Using 18 carat gold-plated sterling silver, sparkling crystals, pearls and semiprecious stones, the brand made a name for itself–the jewelry is worn by celebrities, members of royal families, and fashion gurus.

Delicate forms and bright colours come together in playful creations. Anni Lu’s characteristic pieces are eye-catching pieces for any occasion!