Colorful, handcrafted, and made with heart – Pura Utz celebrates the beauty of Guatemalan craftsmanship through unique jewelry and accessories that blend tradition, creativity, and social impact. Founded in 2018 by friends Bernabela Sapalú and Anna Waller Andrés, the brand was born from a shared vision to create meaningful employment opportunities for Maya artisans while showcasing their extraordinary talents to the world.

From their workshop overlooking Lake Atitlán, skilled artisans transform thousands of tiny glass beads into vibrant, intricately crafted designs. Each piece is handmade with patience, expertise, and an eye for joyful color combinations inspired by Guatemala’s rich culture. More than a jewelry brand, Pura Utz is an empowerment project dedicated to fair wages, flexible working conditions, and creating opportunities for personal and professional growth. Discover Pura Utz – handcrafted treasures that spread happiness while making a positive impact.